Microsoft gears up to take on Google’s Android One
This pricing strategy is followed in order to revive the handset maker’s share in key markets and bridging the gap between its Windows operating system.
Google’s strategy comes after Google launches Android One devices in collaboration with top Indian handset makers Micromax, Karbonn and Spice, which between themselves had about 30% of the country’s fast-growing smartphone market.
While others like Firefox have introduced smartphones for as little as Rs 1,999, again with Indian handset partners.
Microsoft, which bought Nokia in April for USD 7.5 billion, has made numerous changes to the strategy of selling devices, including shutting down Nokia X smartphones and the Asha range.
While customers who bought these devices will still get after sales and service support, although Microsoft will not launch any further products under these banners.
According to sources Microsoft will work on pushing the price of Windows smartphones lower than those available in the market.