Facebook Now Has 3M Advertisers, Second-Tier Links & Anchor Content

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:
MyStacks, OpenLantern Launch To Help Visualize Marketing Stacks
Mar 2, 2016 by Barry Levine
The tools, from two different companies, offer limited abilities to group and share icons of software products according to how they’re used.
Facebook Adds Email Sign-Up Forms To Instant Articles
Mar 2, 2016 by Tim Peterson
Email sign-ups in Instant Articles offer a chance for publishers to own some of the audience they’re borrowing from Facebook.
Google AdWords Customer Match: Common Questions & How To Answer Them
Mar 2, 2016 by Laura Collins
Feeling apprehensive about using Customer Match? Columnist Laura Collins tackles some frequently asked questions about this relatively new targeting feature in AdWords.
Facebook Announces SMB Video Offering & 3-Million-Advertiser Milestone
Mar 2, 2016 by Greg Sterling
Facebook has announced a new montage-video product for small businesses, Your Business Story. In the same post, Facebook casually mentioned that the company now has three million advertisers.
The Importance Of Second-Tier Links
Mar 2, 2016 by Julie Joyce
Want to ensure you have strong traffic sources, even if your site doesn’t rank well? Link Week columnist Julie Joyce explains why pursuing a second-tier link strategy is a smart use of your time.
Anchor Content: The Key To Content Marketing Success
Mar 2, 2016 by Eric Enge
Having trouble gaining traction through your content marketing efforts? Columnist Eric Enge suggests focusing your content marketing strategy around what he calls “anchor content.”

 

 

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